Bill Paschall serves as President and CEO of Paschall Strategic Communications. He has more than 30 years experience directing public affairs and public relations initiatives, lobbying and providing strategic counsel for Fortune 500 companies, emerging businesses, non-profits and trade associations.

Paschall is an active member of the Public Affairs Council. 


Mavis Lansden



Director, Operations/Finance

Mavis Lansden brings more than 20 years of finance experience to Paschall Strategic.  Serving as the Director of Operations and Finance, she is involved in all aspects of PSC's operations.


Vice President

Don Erbach has spent the last twenty plus years in the public affairs arena, 15 years at Paschall Strategic Communications. He has helped clients navigate the legislative and regulatory landscape of the Mid-South. 

Erbach is a member of the Arkansas Society of Professional Lobbyists .









Director, External Relations

Tricia Larson is an adept grassroots organizer, skilled researcher and public affairs practitioner.  She employs a variety of methods to achieve client goals.









Director, Government Affairs

Mary Carol Poole has worked in varying capacities for the State of Arkansas for decades. At PSC, she is a great advocate for clients serving as an effective lobbyist. She monitors committees of import, proactively alerting clients of pending issues and opportunities.

Poole is a member of the Arkansas Society of Professional Lobbyists.