Bill paschall
President
Bill Paschall serves as President and CEO of Paschall Strategic Communications. He has more than 35 years experience directing public affairs and public relations initiatives, lobbying and providing strategic counsel for Fortune 500 companies, emerging businesses, non-profits and trade associations.
Bill is known for developing winning strategies, generating persuasive press, building strong coalitions, and producing creative media. He has represented numerous clients before state regulatory authorities, local and state legislative bodies, and administrative agencies.
Tricia Larson
Director, External Relations
Tricia Larson is a strategic communications professional who transforms complex issues into clear, compelling messages that educate, persuade, and inspire action. Blending research, public affairs, and organizational communication, she helps organizations build understanding, earn trust, and achieve meaningful results.
Her work spans nonprofit organizations, advocacy, and public affairs, where she creates communications that resonate with stakeholders, policymakers, employees, donors, and the public alike.